Founded in 2001 as a magazine devoted to the obsessive-compulsive world of Japanese toy collecting, Super7 embarked on a mission to become the premiere outlet for information and reference for the obscure oddities of the toy universe. The success of the magazine immediately led to Super7 collaborating with Japanese toy manufacturers to create exclusive toys and various special editions, evolving over time to Super7 designing and manufacturing its own collectible toys.
Super7’s philosophy is to make products— toys, books, magazines, t-shirts, and even their own retail store in San Francisco— that its collector founders would want, resulting in Super7’s products being recognized by fans as original, unique, and most of all, genuine. With these beliefs in mind, Super7 presents the two-foot tall Super Shogun Stormtrooper as the ultimate expression of passion for Star Wars
and vintage toys.
ABOUT LUCASFILM LTD
Lucasfilm Ltd. is one of the world's leading film and entertainment companies. Founded by George Lucas in 1971, it is a privately held, fully integrated entertainment company.
In addition to its motion-picture and television production operations, the company's global activities include Industrial Light & Magic and Skywalker Sound, serving the digital needs of the entertainment industry for visual effects and audio post-production; LucasArts, a leading developer and publisher of interactive entertainment software worldwide for video game console systems and PC; Lucasfilm Animation; and Lucas Licensing, which manages the global merchandising activities for Lucasfilm's entertainment properties. Additionally, Lucas Online creates Internet-based content for Lucasfilm's entertainment properties and businesses.
Lucasfilm's motion-picture productions include five of the 20 biggest box-office hits of all time and have received 19 Oscars. Together, the company has been honored with 41 Academy Awards and 107 Oscar nominations, while its television projects have won 12 Emmy Awards.
ABOUT JUMBO MACHINDERS
So what exactly is a “Jumbo Machinder” anyway?
Jumbo Machinders are a series of Giant Robots and other Japanese sci-fi/superhero characters turned into gigantic, two-foot tall toys that were released throughout the 1970s and early 1980s. The first Jumbo debuted in 1973 based on the extremely popular Mazinger Z (from the family of characters known internationally as Mazinga or Tranzor Z). With its towering size and missile-firing features, the toy was an immediate hit, with over 400,000 units being sold in its first five months in the Japanese market. The Jumbo phenomenon was born.
Other Jumbos soon followed, with the first additions being characters from TV sensations Ultraman and Kamen Rider. The category expanded from originator Popy (a subdivision of Bandai) to other companies such as Nakajima, Clover, Takara, and Takatoku contributing to the line. Although produced by a variety of manufacturers, the toys shared many distinctive characteristics that have come to be associated with Jumbo Machinders:
- 24 inches tall
- Made primarily from blow-molded polyethylene plastic
- Wheels on the feet
- Character name as sticker on torso
- Rocket punch or firing missiles
In 1979, the Jumbo Machinders went international with Mattel assembling some of the characters under the umbrella name Shogun Warriors. The U.S. releases included some of the most famous characters, such as Mazinga, Dragun, Gaiking, Raydeen, Daimos and a resculpted Godzilla. Grendizer was added to the European line due to his overwhelming popularity on European television under the name Goldorak. Many alterations were made to character names, packages, and even the toys themselves in order to make them more acceptable to the local market, but the essential appeal of huge, rocket-punching robots remained unchanged. The Shogun Warriors dominated western popular culture with die-cast metal toys, vehicles, puzzles, tops, and a monthly comic book series published by Marvel Comics. Due to the strong advertising campaign and market presence, most US fans will recognize the “Shogun Warrior” name over the more accurate “Jumbo Machinder” description.
The popularity of Jumbo-sized characters began to wane in the early 80s, with many rumors citing the cause being the difficulty for smaller Japanese homes to store so many enormous toys. Since that time period, no new characters have been produced as Jumbo Machinders, even though the Shogun Warriors line is both fondly remembered and highly sought after today. There is an extremely dedicated fanbase and active secondary market for these super robots. Collectors of vintage Jumbo Machinders can expect to pay at least $1000 for most specimens, and there have even been instances of purchases of $15,000 and $27,000 for the most rare villain character Garada K7.
After a twenty five year absence, the format returns with the STAR WARS: STORMTROOPER SUPER SHOGUN.